Our Purpose,
Vision & Values

Our Purpose, Vision and Values define us and drive us to create places where people love to live.  They drive us to build our homes better and more sustainably, to build a skilled and diverse team and to make a positive impact in communities where we live and work.

Building homes and creating places where people love to live.

Building homes and creating places where people love to live.

We put people at the heart of every decision and try to get to the core of what really matters. It's why we focus on making a positive impact in communities where we live and work – helping to create cohesive communities, an inclusive and diverse business culture and building strong industry partnerships.

It’s why we are passionate about making homes for good. We do that by striving to build more sustainably, by innovating and working closely in partnership with anyone who shares our vision and understands how important it is to provide people with high quality housing.

Our purpose also drives our approach to sustainable placemaking – taking the long view from planning to ensure that we are creating places and spaces that promote people's health, happiness, and well-being.

Our vision is to be the <span>leading housebuilder in Ireland.</span>
our vision

Our vision is to be the leading housebuilder in Ireland.

We believe that leading is not just about scale or output, but also having the courage to innovate and demonstrate the possibilities of optimism. It's about being bold in our ambition and having the confidence to collaborate and inspire.

Our vision of leadership is one that encapsulates safety, trust and continuous innovation. It's a vision based on inspiring our partners and stakeholders to come on the journey with us and work towards building a positive legacy and finding better ways to build. 

Underpinned by our values
our values

Our core brand values are the beliefs that we, as a company, stand for. They serve as the compass that guides how we do business and interact with our customers, colleagues and partners. 


Collaboration is at the core of housebuilding. It's about getting down to work with a common sense of purpose and mutual respect.

Honest & Straight Talking

Maintaining an open and transparent dialogue. Saying what needs to be said constructively. Laying down the truth means that we can get to a better solution faster.

Committed & Engaged

We will be there. We deliver on customer needs throughout their journey with us, by sharing our knowledge, our insights and our expertise to guide, support and reassure.

Agile & Innovative

We are creative and open to new ideas, ready to implement change if required. We are prepared and able to adapt to changing conditions and customer requirements.

Commercially Minded

As well as building great and affordable homes we are creating value at every touchpoint from land acquisition to planning and from construction to customer care.